boutique MUSIC production studio

At AGR (Authentic & Genuine Records), we believe music should carry meaning. We’re a boutique music production studio and creative partner for artists who want their songs to reflect who they truly are. Our mission is simple: to help you bring music to life that feels timeless, personal, and resonant.

‍

a creative home FOR YOuR MUsical journey

Founded by producer and songwriter Juani Morales, AGR exists as a space for honesty, emotion, and craft.

We work with musicians who pour their hearts into every note — and we do the same. Whether you’re at the start of your journey or shaping your next chapter, we meet you where you are. From co-writing and pre-production to full mixes and masters, our process is built to respect your voice and bring your vision forward.

AGR is more than a studio — it is a place for growth, collaboration, and music made with care. A creative home for your musical journey, where authenticity guides every step and every song is crafted to last.